Services / Strategy & leadership

A fractional CMO in your corner.

The direction, priorities, and accountability of a seasoned CMO, without the full-time hire.

A good fit if you can say yes to these:

  • Does your marketing need someone setting the direction, without a full-time CMO salary?
  • Is your team busy, but not sure what matters most this quarter?
  • Do you want one person accountable for what your marketing brings back?
A 14Forty strategist mapping a plan at the whiteboard
14Forty's studio in downtown Tyler

Life with a fractional CMO.

Without a marketing leader

  • Marketing waits until someone has time to think about it.
  • Priorities shift with whoever asked last.
  • Spend goes out without a clear read on what it brings back.

With 14Forty, you always know

  • Exactly where your marketing is heading.
  • What to do first, second, and third.
  • Your progress is measured and the strategy adjusts with it.

Every plan we build follows this blueprint.

GoalsStrategyExecutionMeasureAnalysisAdjustmentsGoalsStrategyExecutionMeasureAnalysisAdjustments

Most marketing stops at execution. We keep measuring and adjusting.

What it looks like, and what it costs.

Book a free 30-minute consultation.

We’ll clarify what you need and identify the right path forward.

Receive a customized proposal.

Your proposal will outline a clear strategy and the support needed to execute it.

Execute the strategy with confidence.

We’ll help you implement the plan and measure your progress.

From $3,000 a month

Strategy & Leadership is a monthly engagement. Your proposal lays out the scope and price before any work begins.

Want a team to carry out the plan too? Execution Support adds ads, social, and sales support.

Timeline and investment.

Goal: One clear marketing plan, and a leader who keeps it on track.

Discovery and alignment
Messaging workshop and review
12-month rollout plan and KPIs
Monthly strategy reviews and adjustments
Month 1$3,800
Month 4$3,000
Month 8$3,000
Month 12$3,000

Cost breakdown

Month 1: discovery, alignment, and the plan$3,800

Months 2 to 12: strategy and leadership$3,000 a month

Estimated first year$36,800

Payment schedule

Billed monthly. Month 1 is $3,800, then $3,000 a month.

An estimate. The true numbers come from the strategy.

14Forty MCSample proposal

In good company.

Real estateTyler, TX

We started by setting goals, then carried fresh messaging and branding across every platform they use.

NonprofitTyler, TX

A brand built from scratch, and a marketing plan to launch the organization with clarity and confidence.

Kyle Carter, Owner & CEO

Meet your CMO.

Kyle Carter, Owner & CEO

Kyle has managed marketing budgets and teams across oil production, ESPN, schools, nonprofits and large newspapers. He founded 14Forty because he believed quality marketing should be within reach for small and mid-size businesses and nonprofits, and he left a secure job to back that belief.

He likes good, big ideas, and he’s efficient at the small steps it takes to make them real. And he keeps communication clear, because he believes that heads off most problems.

  • 20+ years in marketing
  • Founder of 14Forty
  • 8 years running marketing for Klüber Lubrication’s Summit brand
  • 5 years helping lead the team behind ESPNOutdoors.com and ESPNRodeo.com

Strategy questions.

Still have questions? Call 903-290-1440 or send us a note.

A senior marketing leader who works with you part time. You get the strategy, priorities, and accountability of a chief marketing officer, with no full-time salary.

It isn’t a one-time report or a full-time hire. It’s ongoing leadership. We set the plan with you, then measure and adjust it as you grow.

Strategy & Leadership gives you the plan and someone to own it. Execution Support adds the team that carries it out.

Yes, and your people keep doing the work they’re good at. We set the priorities and keep everyone pointed at the same goals.

It depends on your scope, anywhere from weekly to monthly. Progress is measured against the KPIs we set together, so you always know where things stand.

The numbers tied to your goals. We choose them with you when we build the plan.

Strategy & Leadership starts at $3,000 a month, and the final price depends on scope. You’ll have the scope and price in your proposal before anything starts.

Put a leader on your marketing.

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