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Marketing with a Strategy

At 14Forty, we have found that most companies don’t have a clear marketing plan.

It should not be that way. 14Forty will work with you to create a unique marketing strategy based on your goals with clear metrics that will define success and failure.

Why are you on social media? Why do you need a clear website, and what do you want people to do when they get there? Should you be advertising, and, if yes, where and what is the goal?

The key to a good marketing strategy is that all the pieces need to work together toward the desired outcome.

We believe good businesses like yours deserve to thrive and be known and the best way to do that is with a clear marketing strategy.

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Marketing without a clear message and strategy is like driving blindfolded.

Our Services

StoryBrand Services

Storybrand
Services

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Website
Development

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Graphic
Design

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Digital
Advertising

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Consulting

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Content
Marketing

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MORE CUSTOMERS

MORE PEACE OF MIND

MORE IMPACT

903-290-1440

316 S Broadway, Tyler, TX 75702

14Forty Marketing and Consulting, LLC, Advertising, Tyler, TX

Copyright © 2024 All Rights Reserved. Privacy Policy

Thrive and be known

Book a Consultation

A simple start:
Fill out the this form and we’ll reach out to schedule a 15-minute consultation where we can learn more about your business and your marketing goals.

Content Marketing

Compelling content delivered the right way is an essential part of establishing value for your customers.

Services include (but are not limited to):

Blog posts | Videos | Product descriptions | Presentations

Our incredibly experienced content team has spent years creatively telling stories through our backgrounds in journalism and communications.

Compelling content delivered the right way is an essential part of establishing value for your customers.

Our incredibly experienced content team has spent years creatively telling stories through our backgrounds in journalism and communications.

Book a Consultation

Website Development

We develop all types of beautiful websites, large and small, on the latest platforms with best-in-class search engine optimization. Our websites are not only built to look good (which they do), but they are designed to convert visitors to customers through proper StoryBrand messaging strategy and SEO.

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StoryBrand Services

An effective marketing strategy begins with a clear message. You must use the right words so that you don’t accidentally confuse the customer and waste resources on your marketing collateral. As a StoryBrand Certified Agency, we will make sure your message is clear, concise, and speaks to the heart of potential customers. These services include:

Core Messaging | Email Campaigns | Lead Generators | Sales Letters | Website Copy

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Calculate your price

Advanced

Build your proposal
Name
Name
First
Last

Select all services you wish to include

Branding
I want to update my logo to the latest file formats that can easily be used on a website, fliers, apparel, truck stickers, etc.
Website
I want a modern website that looks good on all devices, is easily found on search engines and presents my business and products in the best possible light.
PDS Template
I want my product data sheets to be accurate and look professional.
Sales App Set-Up
I want immediate and simple access (for me and my team) to all our best marketing materials (PDSs, cross reference, etc.)

$
*Hitting submit does not commit you to this project. We will follow up to confirm the details and send you a final scope of work and quote for approval, along with a corresponding start/finish date.

Calculate your price

Build your proposal SHORT
Name
Name
First
Last

Select all services you wish to include

Branding
I want to update my logo to the latest file formats that can easily be used on a website, fliers, apparel, truck stickers, etc.
Website
I want a modern website that looks good on all devices, is easily found on search engines and presents my business and products in the best possible light.
PDS Template
I want my product data sheets to be accurate and look professional.
Sales App Set-Up
I want immediate and simple access (for me and my team) to all our best marketing materials (PDSs, cross reference, etc.)

$
*Hitting submit does not commit you to this project. We will follow up to confirm the details and send you a final scope of work and quote for approval, along with a corresponding start/finish date.

Creative Advertising

Targeted Digital Advertising:
Strategic and targeted (and re-targeted) digital ads meant to drive leads to the website and increase your social interaction. Comes with your own dashboard with clear data from all ads and website traffic. (We will determine appropriate platforms after demographic/audience build).

Suggested Platforms:

  • Facebook & Instagram
  • Google

We are a Google Partner, which means we have been vetted by Google on our management, strategy, and ROI for clients. They stringently monitor budget allocation, ad builds and ROI to award a Google Partner Badge.

Additional Advertising:

  • Tyler Today Magazine
  • Strategic billboards
  • Promotional videos / commercials

Monthly Management:

  • Digital Marketing Dashboard Reports
  • Weekly A/B Testing of Ad sets for optimization
  • Weekly audience/ad monitoring and adjusting
  • Budget Allocation Optimization

Targeted Digital Advertising

Return on Investment: Targeted digital advertising without a constantly evolving strategy wastes money. Our account management ensures you’re getting the best price per click on the right search terms that will lead real, interested customers to the website. We track and report on the user’s movement every step of the way, so we can know exactly what you are getting from your investment.

Targeted Digital Advertising: Strategic and targeted (and re-targeted) digital ads meant to drive leads to the website and increase your social interaction. Comes with your own dashboard with clear data from all ads and website traffic. (We will determine appropriate platforms after demographic/audience build).

We are a Google Partner, which means we have been vetted by Google on our management, strategy, and ROI for clients. They stringently monitor budget allocation, ad builds and ROI to award a Google Partner Badge.

Suggested Platforms:

  • Facebook & Instagram
  • Google

Setup Includes:

  • Setup of Facebook/Instagram verified Business Manager
  • Google My Business Account Setup/Integration
  • First set of audience build
  • Initial Ad(s) setup/build

Targeted Digital Monthly Management:

  • Digital Marketing Dashboard Reports
  • Weekly A/B Testing of Ad sets for optimization
  • Weekly audience/ad monitoring and adjusting
  • Budget Allocation Optimization

Things to Note:

This is outside of ad spend. Recommended ad spend will be suggested once audience(s) are built. This is also for a max of (2) marketing platforms, (i.e. – Meta, Google) should a 3rd platform be requested an additional $250/mo. will be needed for management

Organic Social Media

Return on Investment: Customers want to know more about a company than its products and services. They are more likely to purchase from a business whose story, mission, and personality they are familiar with. By creating content that shows your audience what you do and how your offerings fit into their lives, you develop a relationship with your customers. Sharing relevant content on social media helps you get attention, build loyalty, share vital information and increase engagement.

Organic Social Media Strategy:

Once brand messaging is in place, Organic Social Media will support the same messaging strategy as your website and targeted digital. With a consistent social media presence, your social media followers will stay engaged and know why your brand matters to them.

Suggested Platforms:

  • Facebook
  • Instagram

Setup Includes:

  • Research of local market, trends, hashtags
  • Social media best practices for platforms
  • Instructions on how to grow and engage your audience
  • Content calendar for consistent messaging
  • Establishing posts, topics and ideas

Organic Social Media Monthly Management:

  • Organic Social Media Monthly Management
  • Copywriting for 10-12 posts per calendar month
  • Creative/graphics for 14F-produced posts
  • Scheduling & posting for 14F-produced posts
  • Analytics & reporting for social media accounts
  • Management of audience engagement

The 5 Pillars of Visual Branding

What are they and why do they matter?

What are they?

The 5 pillars of Visual Branding are Logos, Typography, Colors, Visuals, and Elements. Each of the 5 pillars are needed for a brand to be fully utilized, recognized, and distinct.

Why do they matter?

These 5 pillars all work in tandem to strengthen and complement one other.

The pillars establish a consistent look and feel that your client (and employees) will instantly be able to recognize and relate to. A brand with 5 strong brand pillars outshines the competition.

Deliverables

Logo:

Rules: The correct and incorrect ways to use the logos
Examples: How it should look on your business cards

Typography

Rules: What fonts to use, where to use them, size, etc.
Examples: How your company’s letterhead will look

Colors:

Rules: Color formulas for a printer, website, social media, etc.
Example: What color your billboard/digital ad should be

Visuals/Photography

Rules: Style of lighting/mood of the scene
Example: How your website homepage should look and feel

Elements

Rules: Where to use unique patterns/textures, etc.
Examples: How you visually stand out on Social Media

Website Development

With a clear message, your website is straightforward and effective. It will feature:

  • a headline that tells website visitors at a glance what you offer
  • a clear and strategically placed Call to Action to direct your audience
  • a succinct description of the problem you solve and your unique solution
  • a description of how your customers will succeed after doing business with you

Custom Content and Design:

With the messaging as our guide, our copywriting team will write all copy/pages. And then we’ll design develop your website from scratch. Our design team will work with you to think through each page’s design and function.

Fully Responsive:

Your site will be easy to use, and will adjust to the size of the screen that is accessing it. It will perform well on any device.

Hosting and Management:

(optional) Your website will be hosted ($50/month) on our premier hosting platform, with SSL encryption. Your site will be built with Elementor, the #1 web creation platform for WordPress.

Search Engine Optimization (SEO) :

Your website will be written to impress both humans (users) and computers (search engines). We will incorporate industry keywords into your core messaging and strategically place them on the site to drive conversions from search engines.

Brand Message

Why does the message matter?

Connection: An effective marketing strategy resonates with your audience, connecting them to your brand.

Clarity: If you confuse, you’ll lose. People support brands that communicate clearly and concisely.

Consistency: Good brands are easy to recognize. Consumers remember brands that look and sound the same wherever they encounter them.

Deliverables

Brand Messaging Document

This document contains concise language about your brand that is used to guide all other marketing materials. This includes:

  • Audience profile
  • Brand Narrative
  • Elevator Pitch
  • Tagline

The Process

1

Our team guides your leadership through a brainstorming workshop focused on understanding your target audience(s) and the problem(s) you help them solve.

2

We collaborate with your team until you have messaging that accurately reflects your brand.

3

We weave that messaging into all marketing materials we create for your brand.

Consulting

We love helping good businesses thrive and be known! You might need messaging help, an advertising analysis, an assessment of your current website, social media advice, or any other piece or part of our combined experience, and we’d love to help. Our ultimate goal is your success.

Book a Consultation

Digital Advertising

Expertly worded, targeted digital marketing gets your message in front of the right people and maximizes your investment. We create ads that lead to actions, that lead to conversions, and we can do it on just about any platform:

Google Ads | Facebook Ads | Instagram Ads | LinkedIn Ads | Connected TV | And More

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Graphic Design

Good design is food for the soul. We take pride in a design style that is simple yet beautiful and adds to the customer experience. We can design for digital, print and everything in between. We utilize local artists when possible so that your website uses unique, personalized art like what you see here.

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