Fitzpatrick Architects

Industry: Architecture
Location: Tyler, TX
Engagement: Project work

The problem

Fitzpatrick was rapidly growing in business and in reputation as the premier architect in East Texas. Their name was synonymous with “progress” for the City of Tyler and Smith County. But their website and public face to the market (and potential hires) didn’t reflect their quality and creativity. The urgent need was a brand video on a tight deadline that would be featured at a city-wide event 2 months later.

The solution

A brand video needs a message, so we started with a StoryBrand messaging workshop. A successful video script and production led to a brand overhaul, a new website and social media management.