Branding
Messaging
Strategy
Websites
PROBLEM
Once a department inside a for-profit company, Beyond Business was stepping out as its own nonprofit and needed a brand that could stand on its own and build its own identity. The existing message and visuals didn’t fully communicate the organization’s new vision or distinct purpose.
SOLUTION
We crafted a new brand identity and messaging framework that told their story of transformation with clarity and inspiration. Then we brought it to life through a website and a complete brand package – everything from digital assets to event materials – giving Beyond Business a unified, recognizable presence across every touchpoint.