If you can’t clearly state why people should buy your product, you are losing customers. What you say – and how quickly and clearly you say it – is often the difference between a growing business and a going-out-of business. People don’t always buy the best product, they buy the product they understand the best.
Does your website pass the “grunt” test? Are you still trying to be the hero for your customers when you should actually be their Guide? Can your employees explain in 15 seconds exactly what you do, why you do it, and why people need it? Are you sending advertising dollars into the information abyss and hoping for the best?
There’s a better way.
Our team includes Tyler’s first StoryBrand Certified Guide so that we can help you develop a marketing strategy that implements a clear narrative woven throughout all your marketing collateral.