Heads up! We are in the middle of a rebrand, a new look is coming soon :)

1. Parkside Foundation

Planting an idea

Defining your vision gives you the ability to keep the pieces of the journey on track. Instead of losing control of the narrative, you know when and where to introduce the next chapter.

Articulating how Parkside fits into the story of Tyler is the first step to controlling the narrative — laying out phases of development, piece by piece, chapter by chapter, word by word.

  • When people ask “What is Parkside?”, you need to have a succinct answer that is focused on what matters most to the people of Tyler. Our messaging workshop delivers that message.
  • The right message not only gives us the ability to talk about Parkside, but it gives the people of Tyler direction on how to talk about Parkside with their neighbors.
  • Your branding is unique in that it will need to be primary and complimentary at the same time. 
  • The Parkside branding will stand alone at first, but over time will move into a complimentary role when new businesses join the development. 
  • Every ad, social media post, and sign we create for you will be consistent, professional, and will capture the heart of what Parkside is all about.

Reblie 2.0

An innovative solution 

A top of the line software like Reblie deserves top of the line marketing.

  • We will craft a message that speaks directly to Reblie’s existing audience, and also one that can be taken to the industry at large  
  • The message will be focused on solving the problems of your customers, making them the hero, and how Reblie helps themacheive their goals.
  • It will be impressive. The look, feel, and experience of your website should have as much “wow factor” as the Reblie software itself. 
  • It will be a custom website, built completely from scratch. It will be SEO optimal, making it easy to find and easy to use.
  • To compete on the big stages, Reblie needs to look, sound, and perform the part. The product quality is there 
  • It also needs to mesh with the Parkside branding. 
  • Keep people informed and make people wish they were there. 
  • The goal is to answer people’s question of “What should I do this weekend?”
  • But it also needs to carry forth the GastroPark brand while continually setting the bar for what Tyler can be – so people are ready to support Parkside’s complete vision as it’s revealed.
  • Word of mouth and the product itself will be its most powerful marketing tools, but people can’t experience something that they don’t know exists. 
  • We will ensure this message hits the right people at the right time. 

3. Parkside Promotion

building hype

Parkside will become part of the vernacular of Tyler. What will people see, think, and feel when they hear the word “Parkside”? How will they describe it to their friends? All of this is shaped by the right message and the right visual brand.

  • This is a website that people will want to share with their friends. At its core, it needs to be exciting, visual, and also make a case for its place in Tyler’s future – leveraging the momentum of the GastroPark.
  • The website should be so impressive and informative that it evokes a sense of pride in what the city of Tyler can become.
  • We will create content that people want to see and want to share because they are invested in Parkside’s story. 
  • This is where we begin to get people excited about each individual concept and how it fits into the development as a whole. 
  • We want people thinking about Parkside all of the time, so we will keep putting it in front of them.
  • In everything that we do, we are creating an idea in people’s heads that is fun to dream about, so that when the time comes, they will vote yes.
  • We use the GastroPark as a launching pad to give people a vision of what is to come. 
  • While people are enjoying the experience of the GastroPark, we show them that this is just the start of something so much greater. 
  • We will do this with impressive onsite signs, renderings, and QR codes that drive them to the coming Parkside website. 
  • People will leave their time at the GastroPark excited, informed, and evangelists for the Parkside project.

4. Grease the Wheels of Government

Make the case

In the same way that Parkside is the vehicle to a brighter future for Tyler, it also gives the government an opportunity to deliver on the wants of its people.

  • This message will focus on key government officials and their goals, not just Parkside’s.
  • We need to understand what the government wants, and then understand how Parkside fits into that narrative, and deliver it in that way. 
  • 14Forty has the experience in this city and relational capital with the right people to deliver the message.

Estimated Cost Breakdown

Brand Message

Why does the message matter?

Connection: An effective marketing strategy resonates with your audience, connecting them to your brand.

Clarity: If you confuse, you’ll lose. People support brands that communicate clearly and concisely.

Consistency: Good brands are easy to recognize. Consumers remember brands that look and sound the same wherever they encounter them.

Deliverables

Brand Messaging Document

This document contains concise language about your brand that is used to guide all other marketing materials. This includes:

  • Audience profile
  • Brand Narrative
  • Elevator Pitch
  • Tagline

The Process

1

Our team guides your leadership through a brainstorming workshop focused on understanding your target audience(s) and the problem(s) you help them solve.

2

We collaborate with your team until you have messaging that accurately reflects your brand.

3

We weave that messaging into all marketing materials we create for your brand.

The 5 Pillars of Visual Branding

What are they and why do they matter?

What are they?

The 5 pillars of Visual Branding are Logos, Typography, Colors, Visuals, and Elements. Each of the 5 pillars are needed for a brand to be fully utilized, recognized, and distinct.

Why do they matter?

These 5 pillars all work in tandem to strengthen and complement one other.

The pillars establish a consistent look and feel that your client (and employees) will instantly be able to recognize and relate to. A brand with 5 strong brand pillars outshines the competition.

Deliverables

Logo:

Rules: The correct and incorrect ways to use the logos
Examples: How it should look on your business cards

Typography

Rules: What fonts to use, where to use them, size, etc.
Examples: How your company’s letterhead will look

Colors:

Rules: Color formulas for a printer, website, social media, etc.
Example: What color your billboard/digital ad should be

Visuals/Photography

Rules: Style of lighting/mood of the scene
Example: How your website homepage should look and feel

Elements

Rules: Where to use unique patterns/textures, etc.
Examples: How you visually stand out on Social Media

Website Development

With a clear message, your website is straightforward and effective. It will feature:

  • a headline that tells website visitors at a glance what you offer
  • a clear and strategically placed Call to Action to direct your audience
  • a succinct description of the problem you solve and your unique solution
  • a description of how your customers will succeed after doing business with you

Custom Content and Design:

With the messaging as our guide, our copywriting team will write all copy/pages. And then we’ll design develop your website from scratch. Our design team will work with you to think through each page’s design and function.

Fully Responsive:

Your site will be easy to use, and will adjust to the size of the screen that is accessing it. It will perform well on any device.

Hosting and Management:

(optional) Your website will be hosted ($50/month) on our premier hosting platform, with SSL encryption. Your site will be built with Elementor, the #1 web creation platform for WordPress.

Search Engine Optimization (SEO) :

Your website will be written to impress both humans (users) and computers (search engines). We will incorporate industry keywords into your core messaging and strategically place them on the site to drive conversions from search engines.

Organic Social Media

Return on Investment: Customers want to know more about a company than its products and services. They are more likely to purchase from a business whose story, mission, and personality they are familiar with. By creating content that shows your audience what you do and how your offerings fit into their lives, you develop a relationship with your customers. Sharing relevant content on social media helps you get attention, build loyalty, share vital information and increase engagement.

Organic Social Media Strategy:

Once brand messaging is in place, Organic Social Media will support the same messaging strategy as your website and targeted digital. With a consistent social media presence, your social media followers will stay engaged and know why your brand matters to them.

Suggested Platforms:

  • Facebook
  • Instagram
  • TikTok

Setup Includes:

  • Research of local market, trends, hashtags
  • Social media best practices for platforms
  • Instructions on how to grow and engage your audience
  • Content calendar for consistent messaging
  • Establishing posts, topics and ideas

Organic Social Media Monthly Management:

  • Organic Social Media Monthly Management
  • Copywriting for 10-12 posts per calendar month
  • Creative/graphics for 14F-produced posts
  • Scheduling & posting for 14F-produced posts
  • Analytics & reporting for social media accounts
  • Management of audience engagement

Targeted Digital Advertising

Return on Investment: Targeted digital advertising without a constantly evolving strategy wastes money. Our account management ensures you’re getting the best price per click on the right search terms that will lead real, interested customers to the website. We track and report on the user’s movement every step of the way, so we can know exactly what you are getting from your investment.

Targeted Digital Advertising: Strategic and targeted (and re-targeted) digital ads meant to drive leads to the website and increase your social interaction. Comes with your own dashboard with clear data from all ads and website traffic. (We will determine appropriate platforms after demographic/audience build).

We are a Google Partner, which means we have been vetted by Google on our management, strategy, and ROI for clients. They stringently monitor budget allocation, ad builds and ROI to award a Google Partner Badge.

Suggested Platforms:

  • Facebook & Instagram
  • Google

Setup Includes:

  • Setup of Facebook/Instagram verified Business Manager
  • Google My Business Account Setup/Integration
  • First set of audience build
  • Initial Ad(s) setup/build

Targeted Digital Monthly Management:

  • Digital Marketing Dashboard Reports
  • Weekly A/B Testing of Ad sets for optimization
  • Weekly audience/ad monitoring and adjusting
  • Budget Allocation Optimization

Things to Note:

This is outside of ad spend. Recommended ad spend will be suggested once audience(s) are built. This is also for a max of (2) marketing platforms, (i.e. – Meta, Google) should a 3rd platform be requested an additional $250/mo. will be needed for management

Creative Advertising

Targeted Digital Advertising:
Strategic and targeted (and re-targeted) digital ads meant to drive leads to the website and increase your social interaction. Comes with your own dashboard with clear data from all ads and website traffic. (We will determine appropriate platforms after demographic/audience build).

Suggested Platforms:

  • Facebook & Instagram
  • Google

We are a Google Partner, which means we have been vetted by Google on our management, strategy, and ROI for clients. They stringently monitor budget allocation, ad builds and ROI to award a Google Partner Badge.

Additional Advertising:

  • Tyler Today Magazine
  • Strategic billboards
  • Promotional videos / commercials

Monthly Management:

  • Digital Marketing Dashboard Reports
  • Weekly A/B Testing of Ad sets for optimization
  • Weekly audience/ad monitoring and adjusting
  • Budget Allocation Optimization

Thrive and be known

Book a Consultation

A simple start:
Fill out the this form and we’ll reach out to schedule a 15-minute consultation where we can learn more about your business and your marketing goals.

Consulting

We love helping good businesses thrive and be known! You might need messaging help, an advertising analysis, an assessment of your current website, social media advice, or any other piece or part of our combined experience, and we’d love to help. Our ultimate goal is your success.

Digital Advertising

Expertly worded, targeted digital marketing gets your message in front of the right people and maximizes your investment. We create ads that lead to actions, that lead to conversions, and we can do it on just about any platform:

Google Ads | Facebook Ads | Instagram Ads | LinkedIn Ads | Connected TV | And More

Graphic Design

Good design is food for the soul. We take pride in a design style that is simple yet beautiful and adds to the customer experience. We can design for digital, print and everything in between. We utilize local artists when possible so that your website uses unique, personalized art like what you see here.